What is the PlantFinder® Magazine?

For over 45 years, the PlantFinder® has been the premier monthly wholesale guide to interior and ornamental plants for professionals in the horticultural industry. An advertising medium, this trade magazine is the most valuable tool for providing accurate and timely plant availability information to licensed wholesalers.

Every month the PlantFinder® contains thousands of updated plant and supply listings from hundreds of nurseries. Plant material is listed alphabetically by botanical name with common name cross reference, quantities, descriptions and prices. Advertisers are listed alphabetically by company name and include location address, website, email, phone numbers and Certificate of Nursery Registration numbers.

Distributed to Landscape Contractors, Landscape Architects, Wholesale and Retail Nurserymen, Design Professionals, and thousands of other horticultural professionals throughout Florida and the Gulf Coast. Also circulated at industry trade shows including The Landscape Show, Gulf States Horticultural Expo, Texas Nursery & Landscape Show, Native Plant Show, Jacksonville Landscape Show and the Tropical Plant Industry Exhibition.

Plant listings and allied products from the magazine appear on our online portal and can also appear on our Cold Hardy Palms page and website.

We Got You Covered

1,000’s of plant / allied supply listings from growers & industry services across all regions – All searchable in ONE database!

  • Material Availability
  • Company Information
  • Location / Delivery Area
  • Product Pictures
  • Affiliated Associations
  • Specialty Services
  • Hardgood Lines
  • Top Searched Statistics

Contact Information

Click, swipe or turn the page, we've got you covered. If you are interested in advertising online and/or in our magazine please call (954.981.2821) or email one of our sales team representatives.

Advertising Rates

PlantFinder® Monthly Rates

Display Ads

Inside Covers: $2,000.00
Front/Back Cover: Call for availability, pricing varies monthly according to trade shows.
Allied Supplies 1/8th Page: $150.00
Insert Card (5"X8"): Call for pricing.

PlantFinder® Listings

Plants: $50.00 / 20 listings, $2.50/each additional.
Allied: $50.00 / 1000 characters, $2.50 for each set of 50 characters additional.
Classifieds & Real Estate: $40.00 / 800 characters, $2.50 for each set of 50 characters additional.

All the above listings appear on at no additional charge. Listings can also appear on Betrock's and for an additional charge.


Standard Banner: $35.00 each, 4 banners or more $25.00 each
Jumbo Banner: $75.00 each, 3 banners or more $200.00 each

Banners are attached to a plant listing and will appear in your choice of red, blue, green or black.

Monthly special, multi-ad discount and association member benefits available.

If your nursery is located in Florida, you must have a Certificate of Nursery Registration from the State of Florida, Department of Agriculture and Consumer Services. The registration number will appear with all ads

Advertising rates can change without notice

PlantSearch® Monthly Rates

Banner Ads

Home Page Featured Banner Ad: $250.00

These ads will appear on the front home page of our site. Banners can be linked to your website or the companies plant availability listing

Site Banners

Banner ads can be attached to a specific plant listing which will appear on the Search Page and they also randomly rotate on other site pages

  • Banner: $75.00 (Dimension: 728 pixels X 90 pixels)
  • Attached to specific plant listing: $100.00

Site Listings

Level 1: $29.95
  • Up to 25 listing.
  • Additional listings: $9.95 per 10 additional listings.
Level 2: $99.95
  • Unlimited listings.
Loyalty Level:
  • All listings in PlantFinder® are free on
  • Any additional listings placed on ONLY, are $9.95 per increments of 10 or unlimited listings for $74.95
Allied: $40.00 for 1,000 characters
  • Additional characters – $2.50 for each set of 50 characters.
Classified / Real Estate: $40.00 for 800 characters
  • Additional characters – $2.50 for each set of 50 characters.

Coverage Area